原文：

Betson

Betson is a business that offers accessories for men, including socks, cufflinks, bow ties, tie clips. Through an online store, people can buy their products and subscribe to a monthly kit. Based on our research we found the insight that nowadays, men seek to express their style and personality through the elements that make them stand out and be unique.

With this, we came up with the concept of Game Changer, encouraging men to live life by their own games and rules. The name Betson comes from the phrase: The BET'S ON, let's play. This brand voice inspires man to be fun and bold , to play with the rules in his favor, using his ace up his sleeve. The design has a fun and adventurous language, taking as reference the games and adventures in life. We created a dynamic pattern inspired in board games, that is used throughout the brands applications.

译文：

贝特森

贝特森是一家为男性提供配件的企业，包括袜子、袖扣、领结、领带夹。通过网上商店，人们可以购买他们的产品，并订阅每月的工具包。在我们的研究基础上，我们发现，如今的男性试图通过使他们脱颖而出和与众不同的因素来表达他们的风格和个性。

在此基础上，我们提出了改变游戏规则的概念，鼓励人们按照自己的游戏和规则生活。贝特森的名字来自这个短语：BET开始了，我们一起玩吧。这个品牌的声音激发了男人的乐趣和大胆，发挥规则对他有利，利用他的王牌在他的袖子。设计有一种有趣和冒险的语言，以生活中的游戏和冒险为参照。我们在棋盘游戏中创建了一种动态模式，这种模式在各个品牌的应用程序中都有使用。

字标结构

字标记是从衬线排版演变而来的。该设计有定制的结局，增加了一种有趣的外观和感觉。