Bourjois, the Paris makeup brand which has 150 years of history. This design is the “Bon appétit, Paris” season limited makeup gift boxes launched by Bourjois.
The unique food culture and the representative food symbol of Paris become the breakthrough point of our design, the combination of food and beauty, the picnic culture of Paris and the street food culture integrated into the design concept, transmitting Paris fashion to Chinese consumers more lively and interesting.
In modeling design, we have chosen the archetype of the classic Parisian delicacies, macaron, cheese, coffee and red wine to create the exclusive gift box for Bourjois this time. simulated texture, threedimensional silhouette brings a new sense of experience for users. At the same time, we offer a caption for each classic food, give a brief introduction to the famous shops and their development in Paris, so that they can learn about Paris and explore the real life of Paris. Match the Bourjois brand’s concept: Convey the lifestyle of Paris fashion.
In color selection, we have used a very bright, contrast color, convey Paris's youthfulness and vitality to consumers.
The bamboo pulp tool set craft is an innovative environmental protection material, it is widely used in food and electronic technology, traditional bamboo pulp tool set can only be dyed in white or black. In order to solve the color problem of materials, we specially invited the technician of bamboo pulp paper color mixing and the factory technician to exploit together.
When the consumer receives the product, the gift box can be made as a kind of decoration to display or uses it again, plays the brand spread effect once more.
译文:
Bourjois,巴黎化妆品品牌,有着150多年的历史。这个设计是“Bon Appe TIt,巴黎”季节限量的化妆礼品盒由Bourjois发起。
独特的饮食文化和具有代表性的巴黎美食标志,成为我们设计的突破口,是我们设计的切入点,是美食与美的结合,是巴黎的野餐文化和街头美食的结晶。 融入设计理念,将巴黎时尚传达给中国消费者更生动、更有趣。
在造型设计上,我们选择了巴黎经典佳肴、马卡龙、奶酪、咖啡和红酒的原型,为布约斯打造了独家礼品盒。 维度剪影给用户带来了新的体验感。同时,我们还为每一种经典食品提供了一个说明,并简要介绍了著名的商店及其在PAR方面的发展。 是为了让他们了解巴黎,探索巴黎的真实生活。配合布约斯品牌的理念:传达巴黎时尚的生活方式。
在色彩选择上,我们用了一种非常明亮、反差的颜色,向消费者传达了巴黎的青春和活力。
竹浆工具集工艺是一种创新的环保材料,广泛应用于食品和电子技术中,传统的竹浆工具集只能用白色或bl染色。 ACK。为了解决原料的颜色问题,我们特邀竹浆纸混色技师和工厂技师共同开发。
当消费者收到产品时,礼品盒可以作为一种装饰再次展示或使用,再次发挥品牌传播的效果。
来源:包联网