原文：

The brand JO&JOE reconnects hospitality with the complex and eclectic target group of millennials, who tend to associate hotels with boredom. To cater to this wide population, AccorHotels invented a new breed of hospitality: JO&JOE, a hybrid place in between a bar, restaurant, hostel, apartment and concert hall. It is a brand with a schizophrenic personality, two ways of seeing the world, of travelling, of partying. Its refreshing and versatile visual identity adapts to each city, and its graphic territory is fuelled with witty catchphrases and pictograms.

译文：

JO&JOE品牌将酒店业与千禧年人群的复杂性和折衷性联系在一起，千禧年人群往往将酒店与无聊联系在一起。为了迎合这个庞大的人群，雅高酒店发明了一种新的招待方式：JO&JOE，酒吧、餐厅、旅社、公寓和音乐厅之间的混合场所。它是一个具有精神分裂人格的品牌，两种看待世界、旅行、聚会的方式。它清新而多才多艺的视觉特性适合每个城市，其图形领域充满了诙谐的口号和象形文字。

来源：网络