今天带来的是关于建筑公司的智能科技VI设计。

原文：

Late 2010 we were asked to create an exhibition stand for Tracevia (which means something like "lines in the road").Tracevia was expanding into international markets and shifting its business from traditional road markings into high-tech traffic management. They wanted a small striking stand that could capture new business and position them at the forefront oftechnology...but their identity did not embody their technologic jump.

Keeping the contrasting construction colours, we brought to life the "lines in the road" together with a crafted typography that merged the solidity of a construction company with the technological flair. The project naturally expanded into a full rebranding.

译文：

2010年底，我们被要求为Tracevia创建一个展台(意为“道路上的线条”)。Tracevia正在向国际市场扩张，并将其业务从传统的路标转向高科技交通管理。他们想要一个小的引人注目的立场，可以抓住新的业务，并使他们站在技术的前沿.但他们的身份并没有体现他们的技术飞跃。

保留鲜明的建筑色彩，我们把“道路中的线条”和一种精雕细琢的字体结合起来，将建筑公司的稳健性与技术天赋融为一体。该项目自然扩展为一个全面的品牌重塑。

来源：网络