今天给大家介绍小清新咖啡VI设计——Stories

原文：

Stories

Stories is a new, independent café in Oakwood, near Leeds which boasts artisan coffee, cold-pressed juice and a locally sourced menu all served in a beautiful, Scandinavian-inspired space. The ethos behind Stories is borne out of their belief that everyone has a story to tell and theirs is centred around the close connections they have with their meticulously curated suppliers.

Stories came to us requiring a suitable brand identity through which it could express the commitment to its specialist suppliers while also reflecting the Nordic influences on its products and interior styling. We started by designing a contemporary logotype with customised characters that double as simplified representations of people; the staff, customers and suppliers who create the stories. The dots in these characters also create a link to the identifiable style of Scandinavian typography. The identity also includes feature typography that uses delicate lines to join selected dots – which indicate, for example, the journey of ingredients from original source to café.

We wanted to ensure the notion of ‘everything has a story to tell’ continued to filter through into the print collateral. This was achieved by researching unconventional paper stocks that each have a unique backstory as they are produced from by-products of citrus fruits, grapes, leather and brewers’ grain. These substrates then naturally informed a colour palette of cool, pastel tones which were applied interchangeably across the stationery, menus and promotional collateral.

We also designed ultra-minimal juice bottles which contain cold-pressed juices that are made on site. The bottles are printed simply using only white ink and prominently feature the list of ingredients to reinforce the fact that nothing extra is added.

Finally, we worked in collaboration with Duke Studios to produce a fitting wall menu and custom holders for the table menus. These were made from birch plywood to match other fixtures and fittings on the premises, while the aesthetic of dots and joining lines materialised again in the form of brass rivets and elastic cord that fastened the menu sheets in place.

Designed by Passport: Printed menus, wall menu, duplexed business cards, letterheads, story cards, lunch vouchers, opening night invitations, loyalty cards, canvas bags, juice bottles, stickers, takeaway cups & bags, stamp.

译文：

故事

故事是一个新的，独立的咖啡馆在奥克伍德，利兹附近，拥有手工艺咖啡，冷榨果汁和当地来源的菜单，所有服务在一个美丽的，斯堪的纳维亚风格的空间。故事背后的精神来源于他们相信每个人都有一个故事要讲，他们的故事围绕着他们与精心策划的供应商之间的密切联系。

故事来到我们需要一个合适的品牌身份，通过它可以表达对其专业供应商的承诺，同时也反映北欧对其产品和内部造型的影响。我们首先设计了一个带有定制字符的当代标识型，这些字符是人们的简化表示，是创造故事的工作人员、客户和供应商。这些字符中的点还创建了与斯堪的纳维亚版式的可识别样式的链接。该标识还包括使用精致线条连接选定点的特征排版-例如，这表明原料从原始来源到咖啡馆的旅程。

我们希望确保“一切都有故事可讲”的概念继续渗透到印刷抵押品中。这是通过研究非传统的纸库存来实现的，它们每个都有一个独特的背景，因为它们是从柑橘类水果、葡萄、皮革和酿酒商的谷物副产品中生产出来的。然后，这些基板自然地通知了一个色彩调色板的凉爽，柔和的色调，这是在整个文具，菜单和促销抵押品交替应用。

我们还设计了超小型果汁瓶，其中含有冷压果汁，是在现场制作的。这些瓶子只是用白色墨水打印出来的，并且突出了原料清单的特点，从而强化了这样一个事实：没有增加任何额外的成分。

最后，我们与杜克工作室合作，为餐桌菜单制作了一个适合墙壁的菜单和定制的菜单持有人。这些是用桦木胶合板制成，以配合楼宇内的其他固定装置及装置，而圆点及接合线的美学又以黄铜铆钉及弹性帘线的形式出现，并将菜谱固定在适当的位置。