我的绿色杯MY GREEN CUP,这是今天给大家带来的咖啡VI设计。
原文:
My Green Cup is a hearty specialty coffee place opened in the XIII. district of Budapest, Újlipótváros. This area is densely packed with icecream-coloured Bauhaus buildings and small scale ventures creating a charming environment.
My Green Cup reflects this affectionate, homely atmosphere of the neighbourhood with a cosy interior design by POSITION Collective(position-collective.com). The “My Green Cup” appellation originates from the jewel of the place, a custom made deep green Synesso espresso machine. Each and every coffee shop is determined by its espresso machine thus My Green Cup decided to highlight this phenomenon and center the whole identity around it. Therefore the visuals are celebrating the power of colour, one distinctive tone which is the key element of the brand identity.
The figural logo is a growing coffee plant which notices the fragile origins of coffee beans.
On the business and loyalty cards green aquarelle blots appear, which are scanned versions of random green aquarelle spills on wet paper. This is a gentle reminder of how coffee itself is actually a beautiful paint when its accidentally flows out on paper notes or napkins creating surprisingly pretty patterns.
Even the graphic artworks on the wall (carried out by Levente Csordás) are following the colour codes – the drawings are portraying the district’s ambience and the regular customers in a dark green tone.
译文:
“我的绿色杯”是在布达佩斯XIII区开业的一家特产咖啡店。这个地区密密麻麻地堆满了冰淇淋色的包豪斯建筑和小型企业,创造了一个迷人的环境。
我的绿色杯反映了这一亲切,亲切的氛围,与舒适的室内设计由位置集体 (PosiveGogtive.com)“我的绿色杯”这个称谓来源于这个地方的宝石,一种定制的深绿色Synesso浓缩咖啡机。每一家咖啡店都是由其浓缩咖啡机决定的,因此我的绿杯决定突出这一现象,并围绕这一现象集中整个身份。因此,视觉效果是庆祝色彩的力量,一个独特的色调,这是品牌标识的关键因素。
形象标志是一种正在成长的咖啡植物,它注意到了咖啡豆脆弱的起源。
在商业和忠诚度卡上出现了绿色水龙头,它们是随机绿色水龙头洒在湿纸上的扫描版本。这是一个温和的提醒,咖啡本身是如何实际上是一个美丽的油漆,当它意外地流出纸条或餐巾纸,创造出令人惊讶的美丽图案。
即使是墙上的图形作品(由Lenge Csordás执行)也遵循颜色代码-这些图画以深绿色的色调描绘了该地区的氛围和老顾客。
来源:网络