今天给大家带来的是在旧金山的一家咖啡VI设计——Phil'z Coffee

原文：

Philz Coffee is a friendly and eccentric coffee shop that grows to be a leading brand among the coffee lovers in San Francisco. Its unique personality and history makes Philz stand out among its major competitors. Their current branding is considered outdated, and a thorough rebranding would greatly benefit their overall customer experience. One approach that is taken includes simplifying “Philz Coffee” to “Phil’z”. Phil’z new identity is deeply rooted in the owner, Phil Jabber. The new brand aims to maintain the urban San Franciscan heritage by applying a hand drawn illustration as the design system.

译文：

菲尔兹咖啡是一家友好而古怪的咖啡店，成为旧金山咖啡爱好者中的领先品牌。其独特的个性和历史使菲尔兹在其主要竞争对手中脱颖而出。他们目前的品牌被认为是过时的，彻底的品牌重组将大大有利于他们的整体客户体验。其中一种方法是将“Philz Coffee”简化为“Philz‘z”。菲尔的新身份深深植根于老板菲尔·贾贝尔。新品牌的目标是维护旧金山的城市遗产，采用手绘插图作为设计体系。

来源：网络